Reason for cancellation

Reason for cancellation is the reason why your customers cancel their subscriptions. It’s an important insight used by merchants to reduce churn rates. After clicking the Cancel subscription button, customers can select one of the following reasons: 

  • Too expensive
  • The subscription was created by accident
  • Poor product quality
  • I already have more than I need
  • Other reasons. 

This list can be edited in Settings > Cancellation flow > Reasons for cancellation.



Related terms

Dunning and cancellation management

Retrying frequency

Dunning and cancellation management

Payment retry